Three projects, three kinds of problem.

Plate’s website was a recipe database. The brand was a magazine with daily news, trends and features, and almost none of that lived online in a structure anyone could use.

I led the work that grew it into one responsive site carrying the whole brand, organized into recipes, trends, food news and magazine content, built on a pattern library that is still browsable today. It won the 2017 Jesse H. Neal Award for best website, the top honor in business publishing, and reached 42,000 readers and 56,000 monthly pageviews.

An art gallery and an optical shop sharing one room in Sturgeon Bay, Wisconsin. The brief in one sentence: it should feel like a gallery, not a clinic. The brand had to hold original artwork and designer frames at the same time, on a 3.5 inch business card and on an 11.2 foot street flag.

I built the wordmark, a stacked monogram documented in six colorways, the palette and type, and the written rules: lockups, clear space, eight misuse rules, and an asset index for the printers and sign shops who produce work in the brand’s name without me in the room. The work is still going.

C.B. Clarke Co. has spent more than thirty years putting OEMs together with the right foundry, powder metallurgy shop or gasket fabricator. The site had to do what Chuck does on the phone: understand the part, and point it at the shop that can make it.

I designed and built the whole site around the three things they supply, with the foundry floor as the visual, and shipped it live. It runs on their existing host, with no platform fee and nothing for them to maintain.